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The Suzuki Motor Corporation bears little resemblance to the ancestor that gave birth to it at the turn of the twentieth century. Although it is scarcely recognizable as the same company, it is founder Michio Suzuki would have no trouble recognizing the company that still bears his family name. In the beginning, the company was known as the Suzuki Loom Company. It was located in the tiny seaside village of Hamamatsu, Japan. At this time, Japan had a big silk industry and the Suzuki Loom Company built weaving looms. Mr. Suzuki held over 120 patents in loom building engineering and exported the looms overseas as well. Although the loom company was exceedingly successful, Mr. Suzuki was fascinated in diversifying. Because the population of Japan at this time was beginning to take interest in motorized transportation, Mr. Suzuki turned his attention to manufacturing little automobiles. His effort was rather successful. He begun formulating his little passenger vehicles in 1937. Shortly after launching into the automati formulating business, Japan became deeply embroiled in World War II. Just as most constructing companies had done, Suzuki plants were converted over to production of military equipment. With the end of the war, Suzuki necessitated capital so it went back to what it knew the production of looms. When United States begun shipping cotton to Japan, the company genuinely begun to prosper. Unfortunately, this would prove to be short-lived. The cotton market collapsed in 1941 and Mr. Suzuki’s introductory plans to diversify were once more put into action. Once the war ended, the Japanese were once again mesmerized in motorized transportation. While various companies offered a clip on type motor that was designed to be attached to a regular bicycles, Suzuki devised one of the primary two stroke motorized cycles known as the “PowerFree” to be produced in Japan. The cycles were inexpensive and easy to maintain and permitted the rider to either pedal with engine assistance pedal without engine assistance or grant the engine to provide total vehicle propulsion. The Japanese government found the conception so modern that they offered Suzuki a financial incentive to proceed exploration in the new motorized cycle. In 1956 Suzuki Motor Corporation was born. Since that time Suzuki has expanded into developing compact cars, motorcycles, ATV’s, outboard engines and motorized wheelchairs. Suzuki now maintains a full time presence in the United States And American Suzuki is headquartered in Brea, California. The company is presently partnered with General Motors to market dissimilar styles of SUV’s and Compact cars here in the United States. In 2004, Suzuki again in conjunction with General Motors purchased the bankrupt Daewoo Motors. Though the U.S economy has been regularly contracting, Suzuki has continued to post net profit in each quarter. In addition, by 2006 had sold more than 100,000 vehicles in the United States. The Suzuki Grand Vitara has been responsible for a big percentage of Suzuki’s success here in America. The Grand Vitara has attracted numerous of the young, well-educated buyers looking for vehicles huge sufficient to suit family life but also have a proven record of responsible environmentalism. |
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