Kawasaki

The probability just dropped into my lap. I have a buddy, Dan, who needs to get two Kawasaki KLR650s to Anchorage, AK, from Seattle. They need to be there by early August but will be in Seattle ready to go next week. Would I be mesmerized in flying to Seattle and taking in regards to 10 days to ride the 2,463 miles with him? Do I like to breathe? When do we leave?

OK, let’s not get in front of ourselves. There’s a lot of planning and preparation necessitated here. And a lot of questions to get answers to.

First off, what is the road like going up there? I’ve heard stories of gravel roads that are a challenge on four wheels. While I’ve ridden street motorcycles for years I don’t have a lot of experience on dual-sport bikes. What might be an interesting challenge on a day ride could get very, very old over the course of 10 days. I mean, the idea of a couple thousand miles on gravel would give me second thoughts.

As any good 21st Century American will do I turned to the internet. And it wasn’t long before I found a great deal of information. Apparently the road is paved most all the way up. However, roads in that share of the world get beat up gorgeous gravely by the extreme weather conditions so there is always numerous construction/repair work going on. You may count on riding on pea gravel, more spectacular gravel, and mud at least part of the way. Plus, pea gravel is the norm for turn-outs and parking a large total all along the way.

I hate that stuff on my street bikes but that’s why dual-sports like the KLR have knobby tires. They must do the job, altho if we’re running knobbies, how does that affect handling on the majority of the road that presumably will be good pavement? These are things I’m just not welleducated about.

Speaking of tires, though, I ran throughout other selective information saying that this road is in truth hard on tires. One fellow said that of six in his group, four of them had flats. I’ve never changed a tire on a motorcycle and wouldn’t have any idea how to even begin. Fortunately my buddy Dan has a large total of experience in this and I’ll unquestionably be asking him if we’ll be carrying spare tires and/or tubes and whatsoever tools necessitated to modify tires. If he says no I’m unquestionably going to be asking why not.

Next, are we going to be staying in motels or hotels? I’ve never been very far north in Canada and I’ve never been to Alaska but camping would seem to be an iffy proposition. I recognise one guy who went to something called the Hyder Seek Rally, in the little town of Hyder, AK. It’s billed as the world’s smallest motorcycle rally because there are only so a lot of riders who may be accommodated. Something to do with the bears roaming free in the area, you know.

What it actually comes down to for me is that I really, actually want to do this but I’d be lying if I said I don’t have galore apprehension. Dan has expended time in Alaska, Dan has ridden a lot of dual-sport, and Dan is an experienced mechanic. Myself, I score zero out of three. But he’s confident. He tells me I’m a good rider and I’ll pick up the KLR quickly and do just fine. And honestly, I believe that. But that doesn’t make me less apprehensive. I guess this is what they call adventure riding. I’m looking for it to be one heck of an adventure.

When do we leave?

Kawasaki

Enchantment, as specified by bestselling business guru Guy Kawasaki, is not regarding controlling people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment may take place for the duration of a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than conventional persuasion, influence, or merchandising techniques.

Kawasaki argues that in business and personal interactions, your goal is not plainly to get what you want but to fetch in regards to a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others may embrace, you may change hearts, minds, and actions. For instance, enchantment is what enabled . . .

* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
* A little cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??
* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate client base.??
* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment may turn difficult conclusions your way, at times when intangibles mean more than hard facts. It will support you win a victory over other people’s entrenched habits and defy the not-always-wise “wisdom of the crowd.”

Kawasaki’s lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an enterpriser and effort capitalist. There are few humans in the world more qualified to instruct you how to enchant people.

As Kawasaki writes, “Want to alter the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince persons to dream the same dream that you do.” That’s a huge goal, but one that’s possible for all of us.

From Kirkus Reviews
Apple’s former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur’s enterpriser is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the other than as supposed or expected exhausted and overwrought tropes of how to win friends and influence people with a finish makeover here, whether he’s talking when it comes to wardrobe choice or tips for effective swearing.

The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author’s suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are exhaustively explained and may without apparent effort translate from the workplace to the real world.

Kawasaki makes good use of subheads and bullet points, rendering info in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it’s not original, it’s effective. The author’s trademark light and airy style is on display, but it’s his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more effortlessly palatable.

Informative, concise guide from one of America’s most influential and, yes, enchanting entrepreneurs.

Review”Read this book to invent a company as enchanting as Apple.”
-Steve Wozniak, co-founder of Apple

“Guy’s book captures the importance – and the art – of believing in an idea that delivers something wholly distinguishable to the customer. The power of a actually good idea to transform the marketplace and person client experiences is huge, and this book offers a wealth of perceptivities to help businesses and enterprisers tap into that potential.”
-Sir Richard Branson, Founder of the Virgin Group

“Kawasaki provides perceptivities so priceless we all wish we’d had them first.”
-Robert B. Cialdini, author of Influence: Science and Practice

“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.”
-Michael Gartenberg, exploration director, Gartner

“Guy has written the small-business manifesto. There is not one thing more necessary for enterprisers than to enchant their customers, and Guy explains incisively how to do this.”
-Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s primary domains. Clearly, I taught him well.”
-Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

“You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you may deliver the same enchanting experiences as these widely known and esteemed brands.”
-Robert Scoble, Rackspace videoblogger

About the AuthorGuy Kawasaki is the former chief evangelist of Apple. He is likewise the cofounder of Alltop.com (an online magazine rack of ordinary topics on the Web) and a founding collaborator at Garage Technology Ventures. His nine former books include the international bestseller The Art of the Start, as well as Reality Check, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA. He lives in Silicon Valley with his wife and four children.

Visit www.facebook.com/enchantment

Kawasaki Pic

Kawasaki Image

Kawasaki Pic

Kawasaki Photo

Most helpful client reviews

107 of 113 persons found the following review helpful.
Make an Impact with Integrity
By Aaron Armstrong
Marketing and leadership books are strange animals. Some are outstanding and others make you want to stab yourself in the eye with a fork. Almost all, though, normally fall into one of two categories:

1. How to manufacture a big and successful business; and
2. Why all venders are liars

Enchantment by Guy Kawasaki is neither of these; instead, it’s a book in regards to one thing:

Influence.

“How may I influence others without moral compromise?” is the question at the heart of Enchantment. And it’s an indispensable one. There are a number of easy cheats to convince people to follow your leadership (carrots and sticks) or to buy your product or join your cause (incentives), but ultimately those things always fail.

Why? Because they’re disingenuous. They don’t tap into people’s passions. They don’t move the heart.

And without that happening, whatsoever affect you have is fleeting at best.

The “pillars of enchantment” Kawasaki puts forward ones you’d be hard pressed to disagree with:

1. Be likeable
2. Be trustworthy
3. Have a great cause

In other words, be an individual you’d actually want to spend time with and offer something that matters. These seem like conceptions that ought to be met with a resounding, “well, I must hope so.” I mean, this seems to be mutual sense, doesn’t it? That’s thing in regards to mutual sense, though. To paraphrase G.K. Chesterton, it’s not that mutual sense has been tried and found lacking, it’s that it’s been found difficult and left untried.

Unless you’re likeable, it’s exceedingly difficult to be found trustworthy. And unless you’re trustworthy, no one will rally around your cause, no matter how good it is.

Whether you’re in the for-profit or non-profit world, whether you’re in some form of vocational ministry or working for a big conglomerate, who you are impacts everything you’re involved with. Our reputation may be the scent of life or the stench of death, and we would all do well to do not forget that.

The rest of the book tackles the significations of being enchanting, from launching your cause, overcoming resistance, using technology, how it plays out with workers and employers, how to make enchantment endure–and even how to protest it.

A key principle that resonated with me is that of endurance. Even if you have the greatest cause, it’s necessary to do not forget that “enchantment is a process, not an event.” You’re working to build a relationship, not just get a sale or get somebody to do something for you. And relationships take effort. This is something that is not easy for numerous in merchandising and even in leadership positions to remember. The truth is, though, for a great deal of of us, it’s having little impact to try to squeeze whatsoever we may out of our market today, and not think regarding the long-term aftermaths (like having no market in the future).

This is where social media comes in handy, in particular Facebook and Twitter (two resources that Kawasaki highly recommends). These two tools concede organizations and persons to connect in ways that antecedently weren’t possible. And applied well, they may grant you to veritably enchant your client or supporter base by engaging on their terms. Dell, amongst other organizations, fields help questions thru Twitter (I know because an associate contacted me once after I complained when it comes to my former laptop). This gives humans a great experience with the company, even if they don’t like the product.

One of the challenges with social media, though, is finding the right mix of advertising vs. conversation. Kawasaki proposes that if around 5% of your content is promotional, you must be in good shape, but he’s likewise quick to point out that if people aren’t complaining, you’re in all likelihood not furthering sufficient (p. 115).

(Does this mean my Twitter followers will be seeing a shift in my updates? Probably, and hopefully for the better.)

Principles aside, the thing that caught my attention regarding this book is that it brought to mind humans I recognise who are naturally good at this. They just seem to “get” that this is the kind of person you need to be in order to be successful. Take a lot of time and look around your office, your school or whatsoever context you spend most of your day in, and I suspect you’ll see at least one or two people who are naturally “enchanting” as well.

So here’s the big question: Will this book help you to be “enchanting” in your sphere of influence?

Possibly. This isn’t a book that warrants that if you follow these 8 easy steps, you’ll have more friends, better posture and piles of candy. What it does remind readers, though, is that the only way to actually make a lasting affect on humans is to act with integrity. That’s a big deal and counsel we would all do well to heed.

If you have a chance, do pick up a copy of Enchantment. It’s unquestionably a suitable investment and just might challenge you in a few places where you won’t suppose it.

47 of 54 humans found the following review helpful.
Not Enchanted
By Chris Reich
If you read a lot of books you ultimately run into the same material reasonably often. That’s the case for me with “Enchantment”. While I in general admire Guy’s work, I was not enchanted with this book.

It is exceedingly basic stuff. Smile, firm handshake, don’t dress like a slob—enchanting? Steve McQueen and his wife are returning to LA from Las Vegas by car and she needs to relieve herself. There’s a line at the gas station restroom so she tells the gals in line that there’s a movie star out front—the crowd runs to see the stars and she takes a leak. That’s an example of creating a win-win situation. Well, next time I need to pee I hope there is a celebrity I may use nearby.

I’m not going to bother recapping the story regarding the TV producer who repeats that she just liked Howard Stern regarding a zillion times. (Puke)

Frankly, by mid way I had to resolve reading this book on an empty stomach. I find celeb stories dull and somewhat grating. Hell yes, if you’re Bill Gates you’ll be enchanting no matter what the hell you do. BTW, swearing is encouraged but ought to be applied properly. (Bill Gates is my example)

Unless you may see the turnip truck that just dropped you off pulling away, skip this one.

Chris Reich
(2 stars because the design is very good though the content is “see Flip run” basic.)

95 of 116 people found the following review helpful.
Hackneyed, poorly written. Enchanting? Puhleeez!
By Karma Yogi
I am one of the a heap of random humans international that received a complimentary copy of the book. And much as I feel thankful for the gift, I’ll be honest. The book did not enchant. It’s for the most part a collection of tips that I’ve come all over from respective origins before this. What did not help was that the author re-wrote those tips in his own writing style (which is far from enchanting…actually it is tiresome!) It seems the author is more an enterpriser than an basi thinker or writer.

p.s. Btw, I got a link to a quiz on the author’s FB page that offered to tell me how enchanting I was based on my responses. After filling out a great deal of 25 questions I clicked the Submit button to see my results and got a message that asked me to ‘LIKE’ the author’s page BEFORE I could see my results. I was not enchanted.

p.p.s When I last checked, the quiz had been tweaked. You may now participate only AFTER you LIKE the page. Looks like the author still doesn’t get it.

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